Exploring the Iconic Brand: What is Burberry Known For?

Exploring the Iconic Brand: What is Burberry Known For?

Exploring the Iconic Brand: What is Burberry Known For?

Burberry is a luxury fashion brand that has been around for over 160 years. It is a British heritage brand that has become a household name in the fashion industry. The brand is known for its iconic trench coats, signature check pattern, and exquisite designs. But what is Burberry really known for? Let’s take a closer look at the history, values, and products of this iconic brand.

A Brief History of Burberry

The story of wholesale burberry replica began in 1856 when Thomas Burberry, a 21-year-old draper’s apprentice, opened his own store in England. He focused on designing and creating outdoor clothing that was functional and durable. In 1879, Burberry invented gabardine, a breathable and waterproof fabric that revolutionized the fashion industry. This fabric was used to make the brand’s iconic trench coats, which were first produced for the British military during World War I.

Throughout the 20th century, Burberry continued to expand its product line and become a symbol of British fashion. The brand’s signature check pattern, known as the Haymarket check, was introduced in the 1920s and became a defining feature of Burberry’s designs. In the 1950s, the brand’s iconic trench coat was featured in the film “Casablanca,” solidifying its status as a timeless and classic piece of outerwear.

In the 1980s and 1990s, Burberry faced financial struggles and a decline in popularity. However, in 2001, the brand underwent a major rebranding under the leadership of new CEO, Angela Ahrendts. She modernized the brand’s image and expanded its product line to include accessories, fragrances, and ready-to-wear collections. Today, Burberry has over 500 stores in over 50 countries, and its revenue continues to grow year after year.

The Values of Burberry

Burberry is known for its strong brand values, which have remained consistent throughout its long history. The brand’s core values are luxury, craftsmanship, innovation, and sustainability. These values are reflected in every aspect of the brand, from its designs to its business practices.

First and foremost, Burberry is a luxury brand that represents high-end fashion and quality. The brand’s products are made with the finest materials and are crafted with impeccable attention to detail. This commitment to luxury is what sets Burberry apart and makes it a sought-after brand by fashion enthusiasts worldwide.

Burberry is also known for its exceptional craftsmanship. The brand’s heritage and expertise in producing outerwear have been passed down through generations, ensuring that each piece is made with the utmost care and skill. This dedication to craftsmanship is evident in the brand’s iconic trench coats, which are still handcrafted in the UK today.

Innovation is another key value of Burberry. The brand is constantly pushing the boundaries and experimenting with new designs and technologies. In 2016, Burberry became the first luxury brand to live stream its fashion show on social media, allowing anyone to experience the event in real-time. The brand also introduced the “see now, buy now” concept, where customers can purchase items straight from the runway. This innovative approach has helped Burberry stay ahead of the game and appeal to a younger, tech-savvy audience.

Lastly, sustainability is a top priority for Burberry. The brand has implemented various initiatives to reduce its environmental impact, such as using recycled materials in its products and reducing waste in its manufacturing processes. In 2018, Burberry announced that it would stop burning unsold products and stop using real fur in its collections, a move that aligns with its values of social responsibility and sustainability.

The Iconic Products of Burberry

burberry jackets for men 717318 1 is known for its high-quality, timeless designs that have become synonymous with the brand. From the iconic trench coat to the signature check pattern, here are some of Burberry’s most iconic products and why they remain popular even today.

Trench Coats

The Burberry trench coat is perhaps the brand’s most recognizable product. It has been worn by everyone from soldiers and celebrities to fashion icons and everyday individuals. The coat’s classic design, with its double-breasted front, epaulets, and belt, has remained virtually unchanged since its inception over a century ago. Made with the brand’s signature gabardine fabric, Burberry trench coats are not only stylish but also functional, making them a must-have for any wardrobe.

Signature Check Pattern

The Burberry check pattern is

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